Actionable Data Insights from First-Party Data Activation

Using a patented predictive modeling process and hundreds of public data sources, Semcasting has built one of the most comprehensive, multi-channel actionable data warehouses of consumers and businesses in the U.S. and Canada. Marketers can onboard first-party data to the Semcasting data management platform for profiling, data appends, look-alike modeling, IP targeting, and Matchback attribution.

With coverage of over 250 million individuals, 23 million businesses, 28 million domains, 140 million mobile deviceIDs, and 165 million Smart Zones, we offer unmatched audience reach and targeting precision for consumer and account-based marketing campaigns across any channel or device.

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Automated Predictive Look-alike Modeling

Our patented, predictive Modeling software is based on genetic algorithms and machine learning. It is uniquely capable of leveraging hundreds of actionable data variables to generate thousands of models per audience, identifying the subtle data interactions that return more accurate results for any campaign. Using automation, Modeler will complete in an hour what take weeks in standard Regression Modeling.

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Offline Data Sources and Privacy Protections

Semcasting is a data provider: we compile, package, and own all of our online and offline data. All Semcasting data is derived from publicly available sources and adheres to online and offline privacy recommendations of the DMA, IAB, TRUSTe, HIPAA Recommendations, as well as the privacy guidelines detailed in the White House “Privacy Bill of Rights” and the FTC “2014 Privacy and Security Update.” Semcasting primary data sources include:

  • IRS
  • Voter Registration
  • Home Transactions
  • Vehicle Repair Transactions
  • Dept. of Commerce
  • Federal Reserve Data
  • Voter Contributions Data
  • Bureau of Economic Analysis
  • Housing Management Development Association
  • Dept. of Housing and Urban Development
  • National Phone Directory
  • Wireless positioning Services
  • IP Geo-Location Services
  • Domain Registration Services
  • American Registry of Internet Numbers (ARIN)

Data Variables Sample

  • Age
  • Gender
  • Ethnicity
  • Life Stage
  • Education
  • Vehicle Type
  • Dwelling Type
  • Purchases and Interests
  • Income
  • IRA/401K
  • Net Worth
  • Home Value
  • Political Party
  • Household Income
  • Discretionary Income
  • Charitable Contribution
  • Industry
  • Revenue
  • SIC Code
  • NAICS Code
  • Company Size
  • Company Name
  • Employee Count
  • Business Owners at Home
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Closed-Loop Analytics and Campaign Matchback

Measure the impact and ROI of every marketing campaigns through Semcasting’s closed-loop analytics and Matchback process. Once a Smart Zones IP Targeting campaign is running, offline and online sales transactions can be connected to ad impressions, audiences, accounts, channels, precise locations, and devices.