Reaching More Businesses with Account-Based IP Targeting

Onboard CRM files, match prospects back to multiple devices and channels, and reach key decision makers and influencers in over 23 million businesses with Semcasting Smart Zones® for Business IP Targeting.

Semcasting Business Zones is designed to support the key drivers of Account-Based Marketing. With 80-90% data onboarding rates and reach through Semcasting B2B IP Targeting, Business Zones can identify and target accounts at any location and on any device.

Smart Zones Data Activation

What are Business Zones?

Business Zones identifies the IP addresses of key accounts, providing online IP targeting at the device and rooftop level. Once impressions are served, a Business Zone can be matched back to CRM data, channels, devices, locations, and specific marketing tactics for deterministic measurement and digital attribution.

What Offline Data Attributes Are Available for Business IP Targeting?

Smart Zones for Business will match customer data to the name of a business, the domain, industry code, location, or other Firmographic attributes such as:

  • Company Name
  • Domain
  • Industry
  • Revenue
  • SIC Code
  • NAICS Code
  • Company Size
  • Employee Count
  • Business Owners at Home

What are the Benefits of B2B Online Targeting with Smart Zones?

Smart Zones for Business reaches more businesses, decision makers, and accounts at a rooftop level:

B2C and B2B Online Targeting

Account-Based Marketing with 100% Reach

23 million businesses, 28 million domains, and over 20 million business leaders at home

Smart Zones Cookie-Free Privacy

Cookie-Free Privacy

No CRM onboarding costs, tracking, or use of cookies

Semcasting is a First-Party Data Provider

Data Rich

2,000 industry categories including revenue, employee counts, and business leaders at home

Smart Zones IP Targeting Across Devices

Device Independent

Access to desktops, laptops, tablets, smartphones, IP radio and TV

B2B advertisers from all industries have utilized Semcasting’s Business Zones to improve campaign performance and ROI.

Homebuilding Contractor

  • 90 Days
  • Display
  • 21.6 Million Impressions
  • 33.8K Click-Through Events
  • Smart Zones for B2B CTR: 0.18%
  • Industry Average for B2B: 0.08%
  • Lift: 125%

Top Computer Peripherals Manufacturer

  • 30 Days
  • Display and Mobile
  • 30.2 Million Impressions
  • 71.5K Click-Through Events
  • Smart Zones for B2B CTR: 0.24%
  • Industry Average for B2B: 0.08%
  • Lift: 200%
Semcasting Overview Datasheet

Smart Zones for Business Overview

Download Semcasting's Smart Zones for Business Overview to see a sample of available targeting solutions.

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