The Next-Gen in B2B Engagement Models

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Most digital B2B programs focus on the keyword buys and inbound marketing tactics that are considered Business Marketing 101. Inbound programs serve their purpose in finding the users who are […]

The Next Campaign: The Universal ID

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4 Key Themes Impacted by the Universal ID When you attend industry events involving Agencies, Ad Tech, and CRM Marketing companies, there are a few themes that consistently come up […]

Omni-Reach in a Multi-Channel World

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The Difference Between Multi-Channel and Omni-Channel Marketing While marketers intuitively understand the benefits of running a multi-channel campaign, they can often struggle to quantify the benefits. Multi-channel marketing tactics are […]

Closed-Loop Attribution and the Customer ID

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As Multi-Channel Strategies Increase, Marketers Need to Close the Loop A recent IAB report found that the majority of marketers, media buyers, publishers, and digital advertising technology executives felt that […]

A Need for Audience Transparency in Marketing

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Why a Transparent Audience Outweighs Online Intent We are the last members of an entire generation of marketers who have been trained in the power and glory of behavioral targeting. We’ve championed […]

Reforming Digital Audiences

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Deterministic Online Targeting: Direct Mail Online Every marketer would prefer transparent, deterministic data in the audience building process. CRM files, direct mail lists, and website visits clearly represent the kind […]