A Need for Audience Transparency in Marketing

By Marketing

Why a Transparent Audience Outweighs Online Intent We are the last members of an entire generation of marketers who have been trained in the power and glory of behavioral targeting. We’ve championed […]

Reforming Digital Audiences

By Marketing

Deterministic Online Targeting: Direct Mail Online Every marketer would prefer transparent, deterministic data in the audience building process. CRM files, direct mail lists, and website visits clearly represent the kind […]

Local Marketing with Reach and Match-Back

By Marketing

Telecom and Utility Targeting Requires Transparent, Deterministic Technology Before a telecom or utility company launches a marketing campaign, they need to know two things: that a customer has viable access […]

Executing an Account-Based Digital Campaign

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Creating a Cross-Device and Cross-Location B2B Connection         As Big Data and Digital become core capabilities in business development and B2B advertising, the demand for a deterministic account-based marketing solution grows. […]

Customer and Prospect Data Activation

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Data Gaps Hurt Marketing Engagement and ROI Data onboarding is rapidly becoming the preferred alternative to cookie “intender” segments. The process of onboarding CRM customer files, prospect lists, emails, or […]