Back to the Future with Targeting

By Marketing

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]

User Portraits and Attribution

By Marketing

The challenge of digital attribution solutions is that they are built on datasets that force marketers to extrapolate a conclusion based on small bits of data. If our audiences live […]

Online to Offline Lead Generation

By Marketing

The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in Business-to-Business marketing, but it is also applicable […]