Healthcare and Marketing Attribution

By Marketing

One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective of the drug manufacturers is to address the […]

Addressing the Spirit of Privacy

By Marketing

Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards across the board – in addition […]

Back to the Future with Targeting

By Marketing

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]

User Portraits and Attribution

By Marketing

The challenge of digital attribution solutions is that they are built on datasets that force marketers to extrapolate a conclusion based on small bits of data. If our audiences live […]