Clear and True: Ethical Boundaries

By Ray Kingman

Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and, in a small way, sit in […]

A 3-Step Digital Event Marketing Strategy

By Ray Kingman

Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]

Is Ad Tech Good For Your Health?

By Ray Kingman

Whether you’re watching television or listening to the radio, you’re bound to catch an ad soliciting participants for a clinical trial. These trials can’t take just anyone; participants must meet […]