The ABM – B2B Challenge

By Ray Kingman

The largest untapped resource for lead generation is the corporate website.  Prospects provide ample indication of interest, but remain unidentified because they don’t download content or fill out a contact […]

Back to the Future with Targeting

By Ray Kingman

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]

Online to Offline Lead Generation

By Ray Kingman

The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in Business-to-Business marketing, but it is also applicable […]

Chain of Custody: Offline to Online Attribution

By Ray Kingman

It’s become painfully clear that cookie matching isn’t cutting it.  Customers are rightfully demanding higher levels of transparency to the audience being targeted, as well as proof that the audience […]

Clear and True: Ethical Boundaries

By Ray Kingman

Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and, in a small way, sit in […]

A 3-Step Digital Event Marketing Strategy

By Ray Kingman

Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]