Chain of Custody: Offline to Online Attribution

By Ray Kingman

It’s become painfully clear that cookie matching isn’t cutting it.  Customers are rightfully demanding higher levels of transparency to the audience being targeted, as well as proof that the audience […]

Back to the Future with Targeting

By Ray Kingman

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]

Online to Offline Lead Generation

By Ray Kingman

The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in Business-to-Business marketing, but it is also applicable […]

Clear and True: Ethical Boundaries

By Ray Kingman

Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and, in a small way, sit in […]