Back to the Future with Targeting

By Ray Kingman

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]

Online to Offline Lead Generation

By Ray Kingman

The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in Business-to-Business marketing, but it is also applicable […]

Clear and True: Ethical Boundaries

By Ray Kingman

Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and, in a small way, sit in […]

A 3-Step Digital Event Marketing Strategy

By Ray Kingman

Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]