Smart Zones is used to evaluate the current make, model, year, ownership and the life stage and affluence of prospective buyers. We also screen for proximity to the trade area of one of 11,000 car dealers. Once identified, we rank the zones of qualified buyers based on historic media activity in categories like auto, insurance and finance. Recent activity in select categories can be an indicator that buyers are in the market. Smart Zones connects the dots on car buying behavior and generates maximum qualified reach to buyers.