Using proprietary offline data and patented predictive modeling technology, audience targeting with Smart Zones allows for reach at scale by evaluating the current make, model, year, ownership, life stage and affluence of prospective buyers. Semcasting also screens for proximity to the trade area of one of 11,000 car dealers. Once identified, we rank the IP zones of qualified buyers based on historic media activity in categories like auto, insurance, and finance. Recent activity in select categories can be an indicator that buyers are in the market. Smart Zones connects the dots on consumer car buying behavior and generates maximum qualified reach to buyers.