The business model of the automotive industry has moved online. Consumers now use the Internet as their primary tool for comparison shopping and for identifying the best deals.

Using proprietary offline data and patented predictive modeling technology, Smart Zones evaluates the current make, model, year, ownership, life stage and affluence of prospective buyers. Semcasting also screens for proximity to the trade area of one of 11,000 car dealers. Once identified, we rank the zones of qualified buyers based on historic media activity in categories like auto, insurance, and finance. Recent activity in select categories can be an indicator that buyers are in the market. Smart Zones connects the dots on consumer car buying behavior and generates maximum qualified reach to buyers.

The Proof Is in the Numbers

Over 265 Million Individuals, 125 Million Households, and 170 Million Mobile Devices

Reach three times the number of unique users in the U.S. and Canada on the devices that they prefer.

Predictive Audience Modeling with Auto Consideration Sets

Build and qualify audiences using actionable data. Every household has a profile and a preference score for 12 different auto consideration sets.

Target by Dealer Trade Area

Smart Zones maps over 11,000 dealers by make and model to determine the likely trade area for each dealer. Prospects are ranked in part by distance to each dealer.

Smart Zones Data Activation

The issue facing agencies and brands in the automotive industry today is that cookie-based targeting is no longer a reliable way to target customers. To reach the right audiences, marketers must embrace IP targeting. Semcasting’s audience IP targeting solution, Smart Zones, allows you to do just that. Using actionable data, marketers qualify automotive audiences with greater accuracy and increased unique user reach.

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Smart Zones Industry Overview

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