Decisions made by travel and entertainment consumers are commonly linked to both affluence and the user's online behavior and interests.

Semcasting’s Smart Zones IP targeting solution connects consumers who have the resources and propensity to travel with appropriate messaging from advertisers. Consumers are measured across hundreds of data attributes, including age, lifestyle, education, and their affluence profile. Audiences can also be derived on the Smart Zones platform by simply onboarding a CRM file of known travelers or generating a look-alike model audience. Smart Zones IP targeting makes it easy to build qualified promotional lists and link them to the media and website content that users will find most useful in making a travel or entertainment purchase.

The Proof Is in the Numbers

Over 265 Million Individuals, 125 Million Households, and 170 Million Mobile Devices

Reach qualified travel and entertainment consumers that are online, on the device they prefer.

Travel and Entertainment Consumer Look-Alike Modeling

Smart Zones on-demand features include look-alike models based on ideal customer lists, qualified by hundreds of actionable data variables.

Reach Audiences Based on Interests and Affluence

Identify qualified travel and entertainment consumers and reach them at scale with offers that best match their lifestyle and interests.

Smart Zones Data Activation

The issue facing agencies and brands in the Travel and Entertainment industries today is that cookie-based targeting is no longer a reliable way to target customers. To reach the right audiences, marketers must embrace IP targeting. Semcasting’s audience IP targeting solution, Smart Zones, allows you to do just that. Using actionable data, marketers qualify Travel and Entertainment audiences with greater accuracy and increased unique user reach

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Smart Zones Industry Overview

Download our Travel and Entertainment Industry Overview.

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