Semcasting Social
Semcasting Social provides product marketers, public relations professionals, and advertisers with the analytical tools to monitor public opinion, statistically analyze what is being said, measure sentiment, and identify the people and events that are influencing change.
Combining semantic and behavioral technologies with predictive analytics, Semcasting Social monitors postings and sentiment on social media platforms and in the blogosphere about a specific topic or product the marketer cares about.
- By Key Word Submission / Thematic Real-Time Search -- By submitting a set of key words or phrases we perform a series of real-time searches looking for hits. We can identify discussions about a specific issue or topic - who is doing the talking and who is listening.
- By Geographic Reference Points -- We monitor all discussions in a geographic area defined by Lat/Long or common postal designations (I.e. Zip+4, Zip) and roll up the results in terms of popularity and tone.
- By List of Individuals -- Based on screen names of email precursors we can search for specific individuals online, identify their followers, friends, or connections.
Opinion makers, advertisers and public relations professionals can apply Semcasting Social as an integral component of any launch. Postings are summarized by intent and popularity and then mapped to over 500 attitudinal, behavioral and demographic attributes, including life stage, education, ethnicity, affluence, and interests
Semcasting Social is about turning your market research into qualified and actionable leads. Using the patented Semcasting analytic technology the postings are anonymously applied as dependent data to generate a series of predictive models for direct marketing outreach. These predictive models use the message content, sentiment, and over 500 attributes to automatically generate a list of qualified prospects who are behaviorally, demographically and geographically consistent with the influencer population you want to attract.
