Event Marketing for a Lasting Impact

Businesses are looking for better ways to reach and identify attendees at a conference or an event.  Often the digital marketing strategy will include a geo-fence around the location to […]

Healthcare and Marketing Attribution

By Marketing

One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective of the drug manufacturers is to address the […]

Addressing the Spirit of Privacy

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Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards across the board – in addition […]

Back to the Future with Targeting

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When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]