Event Marketing for a Lasting Impact

Businesses are looking for better ways to reach and identify attendees at a conference or an event.  Often the digital marketing strategy will include a geo-fence around the location to […]

High-Lifetime Value Acquisition Solution Introduced

By Marketing

Dealer Marketing Solution Highlight in SmartTarget Conquest is Semcasting’s highly targeted marketing solution that attracts brand new High-Lifetime Value (HLV) customers to your dealership. These HLV customers not only have the ability […]

Omni-Channel Lead Generation from Your Website Traffic

By Marketing

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of business leads. In consumer-facing marketing — retail, storefront, financial services, […]