Chain of Custody: Offline to Online Attribution

By Ray Kingman

It’s become painfully clear that cookie matching isn’t cutting it.  Customers are rightfully demanding higher levels of transparency to the audience being targeted, as well as proof that the audience […]

Clear and True: Ethical Boundaries

By Ray Kingman

Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous territory. The topic, you see, was to recount and, in a small way, sit in […]

A 3-Step Digital Event Marketing Strategy

By Ray Kingman

Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]