Mike Skladony GM Consumer Services - Education

College Admissions Officers Face New Challenges to Elevate Student Recruitment Programs

College recruiting and standardized admissions tests aren’t going away, but there has been a sea change in the process and the behavior of potential enrollees since 2020. More than 1,300 4-year colleges and universities have already announced that they won’t require fall 2022 applicants to submit SAT or ACT scores. At the same time, a shift has occurred with customers of the higher education industry. Trends suggest that many prospective students may be looking for a different experience than what many colleges have traditionally offered.