Ray Kingman

How To Future-Proof Your Identity Solution

by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am

The Attribution Chain of Custody - Online and Offline

It’s become painfully clear that cookie matching isn’t cutting it.  Customers are rightfully...

Offline and Online Transparency Touchpoints

Results, and the path that a consumer takes to a purchase, need to be measured in order to...

The ABM - B2B Challenge

The largest untapped resource for lead generation is the corporate website.  Prospects provide...

Targeting is Taking Us Back to the Future

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m...

Generating Leads Online and Offline

The Virtuous Circle of Online Behavior Generates Leads

The life blood of sales is access to quality...

Transparency: The Audience You Select and the Audience You Get

The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to...