How To Future-Proof Your Identity Solution
by AdExchanger // Tuesday, February 23rd, 2021 – 12:32 am
It’s Time to Create a Reasonable Standard for Privacy and Data
Appeared in MartechCube...
The Attribution Chain of Custody - Online and Offline
It’s become painfully clear that cookie matching isn’t cutting it. Customers are rightfully...
Offline and Online Transparency Touchpoints
Results, and the path that a consumer takes to a purchase, need to be measured in order to...
The ABM - B2B Challenge
The largest untapped resource for lead generation is the corporate website. Prospects provide...
Targeting is Taking Us Back to the Future
When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m...
Generating Leads Online and Offline
The Virtuous Circle of Online Behavior Generates Leads
The life blood of sales is access to quality...
Transparency: The Audience You Select and the Audience You Get
The unspoken secret behind online ‘intent’ segments is that they aren’t actually linked to...