Ray Kingman

Chain of Custody: Offline to Online Attribution

It’s become painfully clear that cookie matching isn’t cutting it.  Customers are rightfully...

Clear and True: Ethical Boundaries

Sitting down with colleagues at lunch the other day the conversation wandered into some dangerous...

Crowdsourcing in Sports: A Tangible Way to Make Immediate Sales

One of the more fascinating niche markets that has embraced our Digital Onboarding and Targeting...

Matchback: Quantifying Marketing Return on Investment

With digital media increasing to 37% of all marketing spend in 2016, the calls for a proven digital...

Account-Based Marketing: The Shiny New Object in Ad Tech

According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny...

A 3-Step Digital Event Marketing Strategy

Digital Event Marketing Beyond the Geo-Fence

Digital advertising is often overlooked in trade show...

Healthcare: One-Third Prevention, One-Third Diagnostic, One-Third Access

Why ad tech is just what the doctor ordered

Roughly 17 percent of the U.S. GDP is currently spent...

Companies Need Transparency in their Digital Marketing

Due to comparatively low cost and high reach potential, the online sphere is an attractive place to...

Reach the Best Online Prospects for Financial Services

For financial services organizations lead generation is serious business.  For example, it costs on...