Ray Kingman

Target B2B Audiences—Without Stale Cookies

Currently, digital B2B targeting relies on cookie-based ad delivery systems, which by now, most...

Get ahead in your marketing campaign—before the first impression

Today we are thrilled to announce the launch of the Semcasting Marketing Appliance 2.0. The newest...

Want to learn how to do direct mail online? Visit us at DMA2014 booth 808!

DMA2014 is less than two weeks away! We’ll be there in booth 808 to meet with companies and help...

In the News (Week of August 4th): Selling Customer Data

If you can’t sell cupcakes, try selling customer data instead—or at least that was Crumbs Bake Shop...

Guest Post: Credit Union Conversions

This week's post is brought to you by Marty Agius, the president of The Marketing Grid, a Buffalo,...

In the News (Week of July 14th): Targeting Political Audience Segments

Hey, remember that blog post from January on addressable TV advertising for political campaigns?...

In the News (Week of June 30): The Problem With the Cookie

Wait, aren’t cookies dead yet? This week an AdExchanger piece, contributed by Jordan Mitchell, asks...

In the News (Week of June 23rd)

At this point, we can all agree that big data is seeping into and affecting businesses of all sizes...

In the News (Week of June 16th)

Once a donator, always a donator. At least that is what Kate Kaye found in her piece on the use of...