In the News (Week of February 24th)
It’s only February but we’re already seeing stories around political advertising. At this point, it...
In the News (Week of February 17th)
Yesterday we learned that Pandora can appeal to not only an individual’s music tastes, but also...
In the News (Week of February 10th)
This week the Digital Advertising Alliance announced a new study that determined the value the...
In the News (Week of February 3rd)
It came as no surprise that this week’s news brought a slew of articles on the most watched TV...
In the News (Week of January 27th)
This week’s news revealed a few interesting trends--one of which is the changing nature of...
Cookie Control: Ad Tech’s Next Ordeal
This article was written by Integrate and was originally published on the Company's blog
Email spending on the rise for 2012
While pundits and economic forecasters predict uncertainty in the coming year, advertisers and...
Checking Your List and Checking it Twice? What the Holiday Season Teaches Us About Behavioral Targeting
For retailers, it’s the most wonderful time of the year—and this year is no exception. Predictions...
Semcasting Partners with AppNexus on IP Zones
Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data...