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Ray Kingman

Paychecks for Personal Data

How much is your personal data worth? If a company wanted to pay you for information like your...

Politics and Wooden Shoes

Author's Note: Technological innovations can inform us on how outreach can be made more efficiently...

Social media – just another place Hispanic consumers show their power

It's no secret that Hispanics represent one of the largest-growing ethnicities in the United States...

The real issue for digital advertising - audience reach and data integrity

Industry leaders and regulators have been bogged down with privacy and Internet tracking for years....

iMedia Article: The new targeting strategy you should know

While digital marketers have evolved, the strategies for targeting online audiences largely have...

Marketers are cashing in on increased Hispanic ad spend

Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative...

'Big data' marketing unwieldy for some U.S. companies

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept...

'Big data' marketing unwieldy for some U.S. companies

According to eMarketer, U.S. companies are becoming increasingly aware of the "Big Data," concept...

Context matters, but predictive analytics might matter more

According to eMarketer, contextual based online advertising has been a staple in the industry for...