How successful tech companies are targeting women
A discussion panel hosted by AdAge at the Consumer Electronics Show raised a point about the...
How would users control their online privacy if they had the choice?
In a recent survey conducted by Aimia, a loyalty management company, it was reported that there...
Context matters, but predictive analytics might matter more
According to eMarketer, contextual based online advertising has been a staple in the industry for...
Establishing "permissible use" for online data
One of the common complaints about current online ad targeting practices is the tracking an...
Opt in, opt out, and the gray area in between
Following the FTC recommendations for new legislation for online privacy and the growing publicity...
2012 primaries: Message matters, but accurate targeting does too
A recent article in Advertising Age attributed Rick Santorum's success in the Iowa primaries to his...
Celebrate Data Privacy Day by switching to a privacy-friendly targeting solution
The fourth annual Data Privacy Day is set for January 28. Data Privacy Day is an international...
IP targeting can help marketers get it right the first time
A recent ClickZ article referenced a mattress retailer that was able to improve its online...
Numbers are nil without relevant analytics
A point of contention among advertisers for some time is that behavioral data targeting isn't as...