ADHD Patient and Prescriber Audiences
Reach ADHD patients and the 127,483 physicians who treat them, with results reported every week. At $1.50 to $3.00 CPM, these audiences are priced at approximately 50% or less of the market rate.
Qualified audience
Every household and prescriber is scored 0 to 100 for fit to this condition. You buy only the tiers that qualify.
$1.50 to $3.00 CPM
Priced at approximately 50% or less of the market rate for pharma audiences.
Weekly measurement
Qualified reach, lift against the national baseline, and reach by state, reported every week.
Patients · DTC panel reach
Patient validation for ADHD is scheduled for the next Audience Quality Test. The reach figures below come from the national scored panel.
- High-fit people, national (score 62+)
- 22.8M
- Qualified people, national (score 57+)
- 56.0M
- Digitally active, qualified
- 8.2M
Prescribers · HCP active Type 1 NPIs
| Specialty | NPIs | At home |
|---|---|---|
| Treating | 127,483 | 73,026 |
| Psychiatry | 126,187 | 72,246 |
| Developmental-behavioral pediatrics | 1,296 | 780 |
| Referring | 804,748 | 486,707 |
| Pediatrics | 98,765 | 60,189 |
| Family & internal medicine | 327,135 | 200,836 |
| Primary care nurse practitioners | 378,848 | 225,682 |
| Total prescribers | 932,231 | 559,733 |
Counted by primary NUCC taxonomy in the CMS NPPES registry (September 2026). "At home" means matched to a home address in Semcasting's NPI file, for reach on CTV, streaming and display. Referring counts exclude doctors already counted as treating.
Where qualified patients concentrate top states by share
- Louisiana
- Mississippi
- West Virginia
- Kentucky
- Connecticut
- New Hampshire
Common questions
How many prescribers treat ADHD?
127,483 active Type 1 NPIs in the treating specialties (psychiatry and developmental-behavioral pediatrics), 73,026 of them matched to a home address for CTV, streaming and display. Another 804,748 referring prescribers are counted separately. Counts come from the CMS NPPES registry, September 2026.
Has the ADHD patient audience been validated?
Not yet. Patient validation for ADHD is scheduled for the next Audience Quality Test. Current patient reach figures come from Semcasting's national scored panel.
Does the ADHD audience use diagnosis, claims or prescription data?
No. Patient audiences are built from peer-reviewed, population-level public health reporting and population surveys, scored against Semcasting's national adult file. No diagnosis records, claims, prescriptions or PHI are used, and the score says nothing about any one person's health.
Evidence base primary sources for ADHD
- Federal public healthCDC ADHD data and statistics
- Population surveyDanielson et al. 2022, National Survey of Children's Health (by state)
How the audience is built
Patient counts for ADHD come from physician-reported registries, diagnostic population surveys, and federal (CDC, CMS, NIH) and disease-association reporting, listed above. Each of 251.7M U.S. adult records is scored 0 to 100 for fit to those published patient profiles by age, gender and income, weighted by geographic prevalence (Danielson et al. 2022, National Survey of Children's Health 2016-2019). Qualified means a score of 57 or higher. High-fit means 62 or higher.
How quality is confirmed
Audience quality has historically been confirmed through holdout sampling: a delivered audience is compared with the full national panel at the same fixed score cutoffs, and the difference is reported as lift. During a campaign, the same comparison runs every week on the households actually reached.
What it is not
Qualified audiences are not built from modeled claims data extrapolated from a few locations. They come from peer-reviewed, population-level public health reporting on patient profiles and population surveys. No diagnosis records, claims, prescriptions or PHI are used, and the score says nothing about any one person's health.