One of the more fascinating niche markets that has embraced our Digital Onboarding and Targeting platform has been professional sports. Professional sports teams in basketball, football, baseball, and soccer need […]
According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny new objects” in the Ad Tech space this year. There’s been a lot […]
DMA2014 is less than two weeks away! We’ll be there in booth 808 to meet with companies and help them learn how to expand their audience portfolios with true multi-channel […]
Advertisers are increasingly recognizing the Hispanic market as one of the most lucrative demographics to target with multicultural campaigns. Data compiled by the Association of Hispanic Advertising Agencies (AHAA) found […]
This year, political candidates will have to compete with the usual seasonal flood of holiday advertisements from retailers trying to make the most of the festive season. Not including the […]
Marketing experts generally agree that online marketing is among the best methods for reaching consumers because most consumers spend a considerable amount of time surfing the internet. Social media sites, […]
There’s little doubt that America’s socio-economic profile is changing. The rich are getting richer and many of the middle class have been pushed out of their own ranks – leaving […]
Later this month, Semcasting will announce its newest multi-channel marketing platform, MARKETmatrix. This free platform has been designed to help marketers manage their outbound advertising programs while also providing a […]
Semcasting will be attending the DMA2011 Conference and Exhibition this October 2nd through the 4th, demonstrating their Multi-Channel Marketing platform, MARKETmatrix. You can get your own preview by visiting booth […]
For years, marketers and advertisers have been bending over backwards trying to come up with ways to target their ads toward the most affluent American consumers, or those who make […]
