Event Marketing for a Lasting Impact
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to […]
Understanding the Retargeting Pool and Your Audience
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process have changed over the past […]
Account-Based Marketing: The Shiny New Object in Ad Tech
According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny new objects” in the Ad Tech space this year. There’s been a lot […]
A 3-Step Digital Event Marketing Strategy
Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]
Healthcare: One-Third Prevention, One-Third Diagnostic, One-Third Access
Why ad tech is just what the doctor ordered Roughly 17 percent of the U.S. GDP is currently spent on healthcare. Modern healthcare is a massive and complex system. While […]
4 Key Takeaways from the 2017 AdExchanger Industry Preview
Last week I visited New York City for the 2017 AdExchanger Industry Preview, an annual event that focuses on marketing technology trends and ideas for the coming year. This year’s Industry […]
Companies Need Transparency in their Digital Marketing
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving transparency in digital advertising can be difficult. Knowing […]
Reach the Best Online Prospects for Financial Services
For financial services organizations lead generation is serious business. For example, it costs on average $80 to acquire a new credit card customer, but the return on investment skyrockets if […]
Target B2B Audiences—Without Stale Cookies
Currently, digital B2B targeting relies on cookie-based ad delivery systems, which by now, most digital marketers have agreed is a woefully out of date technology. Why? Browser cookies users are […]
Get ahead in your marketing campaign—before the first impression
Today we are thrilled to announce the launch of the Semcasting Marketing Appliance 2.0. The newest edition of our platform still features our patented Smart Zones technology, along with enhanced […]