Event Marketing for a Lasting Impact

Businesses are looking for better ways to reach and identify attendees at a conference or an event.  Often the digital marketing strategy will include a geo-fence around the location to […]

A 3-Step Digital Event Marketing Strategy

By Ray Kingman

Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]

Target B2B Audiences—Without Stale Cookies

By Ray Kingman

Currently, digital B2B targeting relies on cookie-based ad delivery systems, which by now, most digital marketers have agreed is a woefully out of date technology. Why? Browser cookies users are […]