Event Marketing for a Lasting Impact
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to […]
Businesses are looking for better ways to reach and identify attendees at a conference or an event. Often the digital marketing strategy will include a geo-fence around the location to […]
Obviously the objective of any online ad campaign is to generate leads and further the impact of your brand. The tactics employed in this process have changed over the past […]
According to Ad Exchanger’s Industry Preview, native ads and header bidding are a few of the “shiny new objects” in the Ad Tech space this year. There’s been a lot […]
Digital Event Marketing Beyond the Geo-Fence Digital advertising is often overlooked in trade show and event marketing. The most common digital tactic involves setting up a geo-fence around the event […]
Why ad tech is just what the doctor ordered Roughly 17 percent of the U.S. GDP is currently spent on healthcare. Modern healthcare is a massive and complex system. While […]
Last week I visited New York City for the 2017 AdExchanger Industry Preview, an annual event that focuses on marketing technology trends and ideas for the coming year. This year’s Industry […]
Due to comparatively low cost and high reach potential, the online sphere is an attractive place to engage potential customers. However, achieving transparency in digital advertising can be difficult. Knowing […]
For financial services organizations lead generation is serious business. For example, it costs on average $80 to acquire a new credit card customer, but the return on investment skyrockets if […]
Currently, digital B2B targeting relies on cookie-based ad delivery systems, which by now, most digital marketers have agreed is a woefully out of date technology. Why? Browser cookies users are […]
Today we are thrilled to announce the launch of the Semcasting Marketing Appliance 2.0. The newest edition of our platform still features our patented Smart Zones technology, along with enhanced […]