Guest Post: Credit Union Conversions

By Ray Kingman

This week’s post is brought to you by Marty Agius, the president of The Marketing Grid, a Buffalo, New York-based communications firm. The only CDs most people buy in December are […]

In the News (Week of June 2, 2014)

The debate on the pros and cons of Net Neutrality is far from dead (though many agree that it has become mind-numbing). Internet service providers (ISP) want the ability to charge […]

In the News (Thursday, May 22, 2014)

On May 21, 2014 California released guidelines for online tracking disclosures aimed at helping companies follow the state’s new privacy law. The law requires websites to reveal and highlight all […]

In the News (Week of May 12th)

In his post ‘The Perils and Opportunities of Personalized Digital Marketing,’ Michael Essany of Mobile Marketing Watch weighs the positives and negatives of targeted advertising. The challenge, as he sees […]

In the News (Week of May 5th)

Yahoo recently revealed that it is plugging its ears to consumer “do not track” requests. As Elizabeth Dwoskin at the Wall Street Journal reports, the company is instead opting for […]

In the News (Week of March 3rd)

With marketers continually narrowing the scope of their targeted consumer message, Joanna O’Connell of AdExchanger asks: Is One-To-One Communication Worth It? As part of her customer lifecycle management research, O’Connell […]

In the News (Week of February 24th)

It’s only February but we’re already seeing stories around political advertising. At this point, it has been become fairly obvious that digital should be a key element of campaign outreach. […]