In the News (Week of February 17th)

Yesterday we learned that Pandora can appeal to not only an individual’s music tastes, but also their political ones. In an Allvoices ad:tech piece, Pandora Can Predict Your Political Affiliation, […]

In the News (Week of February 10th)

This week the Digital Advertising Alliance announced a new study that determined the value the advertising industry places on targeted ads. As the headline of Katy Bachman’s article suggests – […]

In the News (Week of January 27th)

This week’s news revealed a few interesting trends–one of which is the changing nature of political advertising. In the AdAge article, Dish and DirecTV Combine Addressable Ad Efforts for Political […]

Cookie Control: Ad Tech’s Next Ordeal

This article was written by Integrate and was originally published on the Company’s blog For fifteen years behavioral targeting has been the standard. However, with browser cookies expiring and users […]

Politics and Wooden Shoes

Author’s Note: Technological innovations can inform us on how outreach can be made more efficiently online.  The following article discusses the need for a new, more effective, voter targeting solution […]