A User’s Digital ID

By Marketing

Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s not uncommon for a person at work or at home to use […]

The New Open Enrollment in Health Insurance

By Marketing

Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no longer required through the individual mandate to […]

How Do You Measure Retail Attribution?

By Marketing

Retailers are always hunting for ways to generate new in-store shoppers. To find those shoppers, they advertise to previous customers, service customers, consumers living near the store and also establish […]

Healthcare and Marketing Attribution

By Marketing

One of the benchmark issues in evaluating the relentless inflation in healthcare costs is brand name versus generic prescription drugs. The objective of the drug manufacturers is to address the […]

Addressing the Spirit of Privacy

By Marketing

Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards across the board – in addition […]