The ABM – B2B Challenge

By Ray Kingman

The largest untapped resource for lead generation is the corporate website.  Prospects provide ample indication of interest, but remain unidentified because they don’t download content or fill out a contact […]

Back to the Future with Targeting

By Marketing

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]

Generating Leads Online and Offline

By Ray Kingman

The Virtuous Circle of Online Behavior Generates Leads The life blood of sales is access to quality leads. This is especially true in Business-to-Business marketing, but it is also applicable […]