Addressing the Spirit of Privacy

By Marketing

Apple’s latest Safari 11 update is bringing in a new wave of privacy discussion to the ad-tech industry. This update imposes Apple’s cookie standards across the board – in addition […]

The ABM – B2B Challenge

By Ray Kingman

The largest untapped resource for lead generation is the corporate website.  Prospects provide ample indication of interest, but remain unidentified because they don’t download content or fill out a contact […]

Back to the Future with Targeting

By Marketing

When Marty McFly declared to Doc Brown, “I know you just sent me back to the future, but now I’m back,” he was climbing out of a time machine dressed […]