In the News (Week of June 16th)

Once a donator, always a donator. At least that is what Kate Kaye found in her piece on the use of list rentals in political campaign fundraising. Political direct marketers […]

Email spending on the rise for 2012

While pundits and economic forecasters predict uncertainty in the coming year, advertisers and marketers can rest assured that they’ll still have decent budgets with which to work. According to a […]

Don’t dismiss email just yet

While many contend that email as a promotional vehicle is dead, the facts don’t support the idea. While it’s true that more consumers are relying on mobile devices and social […]