Is Digital Finally a Match for TV?

By Ray Kingman

One early lesson that’s emerged this year is that many candidates need to work harder than ever at getting noticed, especially when a rival campaign is able to easily capture the media spotlight. Taking a traditional approach has proven […]

The Necessity Of Location Politics

By Ray Kingman

Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling their expertise in Digital Political campaigning […]

The IoT Will Kill the Sales Funnel

By Ray Kingman

When a manufacturer sells a magnetic resonance imaging (MRI) machine to a hospital, that sale represents the hard work of a dedicated sales team that has gone through a process […]