Is Digital Finally a Match for TV?

By Ray Kingman

One early lesson that’s emerged this year is that many candidates need to work harder than ever at getting noticed, especially when a rival campaign is able to easily capture the media spotlight. Taking a traditional approach has proven […]

The Necessity Of Location Politics

By Ray Kingman

Reflecting on the Ad-Tech show in New York, it was notable how many agencies, demand-side platforms and consultants were on the show floor peddling their expertise in Digital Political campaigning […]

‘Corporations are People, Too’

By Ray Kingman

Four years ago in front of what the Washington Post reported as a testy crowd at the Iowa State Fair, Mitt Romney responded to a call for increasing corporate taxes […]

Political Tailgating

By Ray Kingman

Like tailgating at a college football game, the pre-primary crowds of presidential politics are small, but the energy level among true believers is off the charts. Positioning on issues doesn’t […]

It’s Political Branding Season

By Ray Kingman

The presidential primary season has entered its post-announcement phase with more flights and hotel rooms booked into Iowa and New Hampshire than at any time since July 2011. The field […]

Notice Me…

By Ray Kingman

It’s approaching summer vacation time. While we are getting ready by stocking our coolers and tossing beach chairs into the back of our SUVs, a few politicians are starting to […]

Next Up: Event Targeting In Politics

By Ray Kingman

Candidates for public office love events. Country fairs, town halls, campus visits, and, of course, political conventions. In the old days of politics (before 2008) candidates and their surrogates would […]

Breaking Through In 2016

By Ray Kingman

Have you seen the latest polls? With over 18 months to go, the candidates are queuing up. Fundraising has begun in earnest for what looks to be a marketing money […]