The Challenge Of Political Attribution

By Ray Kingman

Measuring the impact of advertising on the buyer’s journey through the sales funnel has become known, in marketing parlance, as attribution. It is a hot topic among CMOs, agencies and […]

The Inside Game

By Ray Kingman

On one side of the political aisle the storm clouds are finally starting to clear. On the other side the backslapping and celebratory events are complete. The skirmishes ahead of […]

Tracking Is Easy; Persuasion Is Hard

By Ray Kingman

The 2014 election cycle was all about implementing core campaign toolsets fueled by deep political data. One could argue this was the first time both parties embraced digital tools and […]

Digital Parity, What’s Next?

By Ray Kingman

The 2014 mid-term elections will be remembered for a lot of things: the GOP’s winning control of the Senate, the apparent repudiation of all-things-Obama and the fact that this cycle […]

Peccadillos Of The New Political Polling

By Ray Kingman

Polling has always been an interesting mix of marketing and science. Traditional polling is one of those subjects that only the few seniors or grad students who took courses like […]

Tick Tock: Political Digital Persistence

By Ray Kingman

It is now the second week of August, 91 days before the 2014 mid-term elections. This election cycle will determine 38 governorships (eight of which are considered toss-ups). All 435 […]

Digital Engagement: Early And Often

By Ray Kingman

Digital engagement by political campaigns went from being a curiosity to a necessity during the 2012 cycle. Robust email programs (made famous during the Obama ’08 campaign) and thriving social […]

Electoral Math: Your Campaign In Digital

By Ray Kingman

Over the last three election cycles, the benefits of analytics and online marketing have become legendary in the political world. With Nate Silver hitting the talk show circuit, countless articles […]