Semcasting Partners with AppNexus on IP Zones

By Ray Kingman

100% Verified Reach, Custom Audiences, and Cookie-Free Targeting Andover, MA (November 1, 2012) – Semcasting, Inc., a leader in audience targeting and enhanced data solutions, today announced its partnership with AppNexus, […]

Noncookie-based IP Audience Zones Targeting

By Ray Kingman

Semcasting to Use Digital Element’s Hyperlocal Geolocation Technology to Non-invasively Target Digital Neighborhoods, Increase Qualified Audience Coverage Three-fold ATLANTA – (September 12, 2011) – With the back-to-school shopping season ending, retailers are now […]