Omni-Channel Lead Generation from Your Website Traffic

By Marketing

In B2B marketing, the favored tactic is “Account-Based Marketing (ABM).” ABM systematically provides structure to the management and qualification of business leads. In consumer-facing marketing — retail, storefront, financial services, […]

Permissible Purpose

By Marketing

Permissible purpose. It is a legal term. It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM […]

Creating Value with the Unknown Fan

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Now that Super Bowl LII is behind us, teams across the NFL have started their official break. When they return, free agency and the draft will capture the hot stove. […]

A User’s Digital ID

By Marketing

Gone are the days where consumers used just one device; nearly everyone has a mobile phone and it’s not uncommon for a person at work or at home to use […]

The New Open Enrollment in Health Insurance

By Marketing

Now that the Senate has greenlighted the tax bill, healthcare insurance organizations will be forced to take action. With consumers and families no longer required through the individual mandate to […]