While many contend that email as a promotional vehicle is dead, the facts don’t support the idea. While it’s true that more consumers are relying on mobile devices and social media sites to communicate, studies show that most people still check their email on a regular basis, ClickZ News reports.
“At my firm, we are constantly measuring email behavior,” David Daniels, CEO of The Relevancy Group, told the news source. “A study that we did last November of 1,001 consumers ages 13 and up found that 93 percent of online consumers check their email account at least once a day, if not more frequently.”
Email is a great method for nonprofits, small businesses and vertically focused organizations who need to maximize their marketing outreach for a minimal capital investment. Email, a relatively inexpensive marketing tool, is a great medium for these organizations to continue to communicate with customers and prospective clients.
The challenge most businesses face when organizing an email marketing campaign is who are the best candidates to receive their online mailers. Companies need a way to effectively target the consumers who are most likely to invest in their products and services.
On-Demand Targeting by Semcasting is the perfect tool for organizations looking to reach out to the largest qualified audience in their email marketing campaigns. Using this process, organizations can identify and target consumers simply by uploading their current customer base. Semcasting uses predictive analytics based on patented genetic algorithms to create look-alike models of the current customers. This allows businesses to target their email outreach to those who are most likely to have a need for or have a history of buying similar products or services.