Qualified Online Lead Generation
Nearly all Dealer promotional efforts end up with prospects going to your website. SmartTarget Leads leverages your current marketing investments by automatically turning that web traffic into named, qualified leads. Leads allows dealers to capitalize on this traffic by prioritizing the serious buyer from the casual, and then delivering the best prospects into the Dealer CRM platform or Inbox.
The High Lifetime Value (HLV) Customer
The SmartTarget Conquest solution is design to reach HLV customers – the new and used car buyers that return for multiple purchases and get their vehicles serviced at your dealership. HLV customers return higher margins and contribute a disproportionate amount to a dealer’s profit.
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Attribution of Marketing Investment
The SmartTarget Attribution platform uniquely gives Dealers the ability to measure the effectiveness of search, display and publisher advertising against actual dealer sales. Based on Semcasting’s patented IP-matching technology this unique and deterministic reporting technology helps Dealers prioritize marketing investments.