High-Lifetime Value (HLV) Customers
High-Lifetime Value (HLV) customers in automotive are new and used car buyers who return for multiple purchases and get their vehicles serviced at your dealership. HLV customers return higher margins and contribute a disproportionate amount to a dealer's profit. Semcasting is a data-as-a-service (DaaS) provider that has empowered over 5,000 dealerships to improve their market share, profitability and absorption rate. Through our unique approach to creating highly targeted audiences, SmartTarget Auto Solutions allows you to take full advantage of existing marketing investment by identifying visitors to your website and leveraging your current customers' data. Enhanced lead generation and custom campaigns allow you to focus on the customers you want.