Identify New Leads and Target High Lifetime Value Customers

Semcasting is empowering over 5,000 dealerships to improve their market share, profitability and absorption rate though Leads, Media and Attribution. We help these dealers identify new, in-the-market customers who will transact profitably. Through our unique dealer data-management approach to identifying high value customers, SmartTarget Auto Solutions connects historical dealer transactions with existing & future online marketing investments to identify and measure the profitability of high-value customers.

People-based IP-Audience Targeting at home, at work, and the locations where your customers transact.


Smart Zones Data Activation

Qualified Online Lead Generation

Nearly all Dealer promotional efforts end up with prospects going to your website. SmartTarget Leads leverages your current marketing investments by automatically turning that web traffic into named, qualified leads. Leads allows dealers to capitalize on this traffic by prioritizing the serious buyer from the casual, and then delivering the best prospects into the Dealer CRM platform or Inbox.

Actionable Data Onboarding

The High Lifetime Value (HLV) Customer

The SmartTarget Conquest solution is design to reach HLV customers – the new and used car buyers that return for multiple purchases and get their vehicles serviced at your dealership. HLV customers return higher margins and contribute a disproportionate amount to a dealer’s profit.

Profile Reports with Actionable Offline Data

Attribution of Marketing Investment

The SmartTarget Attribution platform uniquely gives Dealers the ability to measure the effectiveness of search, display and publisher advertising against actual dealer sales. Based on Semcasting’s patented IP-matching technology this unique and deterministic reporting technology helps Dealers prioritize marketing investments.


Semcasting Smart Zones Profile Report Download

SmartTarget Conquest Case Study

Read one dealer's experience with SmartTarget

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