Unique Healthcare Data
Semcasting built the Medical Healthcare Data Suite (MHD) to address the marketing and outreach requirements of healthcare providers, pharmaceutical companies and insurance organizations. Semcasting MHD packages publicly available information on 2.1 million HCPs with their Specialties and office locations. We cover over 125,000 labs, clinics and hospitals as well as generic and brand drug distribution patterns that fall within HIPAA recommendations.
Reaching the Right Healthcare Consumer
One of the challenges of healthcare marketing is that in each enrollment period insurance providers have to balance new customer acquisition goals against coverage risk. To address this, marketers require access to accurate customer profiles. Superior onboarding match rates are required to meet coverage and audience segmentation requirements. Most importantly they demand the Attribution proof that the households they want to contact are the ones being reached. Semcasting provides superior audience profiling, 2X the onboarding reach, and a built-in Attribution solution.
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Privacy in Healthcare Marketing
Semcasting is a primary compiler of Medical Healthcare Data. The data is sourced from public data that does not include any personally identifiable information. Care was taken to comply with HIPAA guidelines to only relate demographic attributes to clusters that can never be re-identified back to a household. Semcasting follows IAB, DMA, GLBR and HIPAA guidelines and is both HiTRUST and Trustwave Certified.