Mission Critical Home Data
Knowing details about the home is important aspect of building targeted audience for home services. Details from Semcasting’s proprietary data like the age of the home, square footage, home value, length-of-residence, lot size and discretionary income helps Semcasting identify household audiences. With over 750 variables for every home our Automated Predictive Modeling (APM), produces a custom model to identify the best targets in a trade area.
Turn Website Visits into Lead Generation
All home improvement companies are looking for leads. The marketing efforts of a billion dollar industry are designed to drive consumer prospects to a website where they can research a product or service. Smart Zones Leads leverages current marketing initiatives by turning web traffic into named, qualified leads. These leads can be used to build a look-a-like model, retarget qualified prospect with digital or follow up with the prospect directly.
| || |
Attribution: Tracking a lead to the right marketing initiative
For agencies and marketers, attributing a lead back to a marketing channel has always been a challenge. Smart Zone IP targeting can link an impression, a click and even an online or offline purchase deterministically to the original audience that was targeted.