Prescription Drug Distribution Data
The Medical Healthcare Data Suite (MHD) links the HCP and their specialties to anonymous prescription data. Over 2 billion prescriptions are tied to disease states, drug classifications, and to the medical office, labs, clinics or hospitals where the prescription was written. The HCP data is also linked to home offices. Using a proprietary distribution model that is HiTRUST compliant following HIPAA recommendations, drug saturation models at a zip5, zip6 and zip+4 level correlated to CDC health conditions. Results are used to prioritize marketing in a privacy safe manner.
Reaching the Healthcare Consumer the Right Way
The Pharmaceutical industry spends a great deal of money to reach out to both HCP’s and to consumers. Campaigns for diabetes, depression and other large market disease states are executed on television, and increasingly on connected TV. Lower profile drugs benefit from a targeted marketing that is executed online and through omni-channel channels like direct mail, search and connected TV. With our MHD Data Suite map, drug classes and remedies to disease states identify where competitive drugs exhibit higher distribution.
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Privacy in Pharmaceuticals Marketing
Semcasting is the primary compiler of the MHD Data Suite. The data was compiled from public sources that include no individual or personally identifiable information. Care was taken to comply with HIPAA guidelines to obscure any household or geographies into clusters of sufficient size so that no individual can ever be re-identified at a household level. Semcasting follows IAB, DMA, GLBR and HIPAA guidelines and is both HiTRUST and Trustwave Certified.