SMB - Trade Area and Territory Marketing

Unique User Reach, Transparency and Time-to-Market.

Small business and franchise owners depend on past customers and storefront traffic to meet sales goals. With Smart Zones IP targeting and using our parcel matching solution, we provide precise trade area coverage to precise locations. We can onboard current customer lists to their digital delivery point with a typical match rate of 85%

 

Smart Zones Data Activation

Precision Targeting by Location

Small and medium sized business marketing requires efficiency. The Smart Zones Trade Area and Territory solution allows marketers to precisely define territories by the demographic profiles and the geography. Our internal data allows you to match or select the right prospects and limit ad distribution to any specific audience.
Actionable Data Onboarding

Business Owners and Decision Makers at Home

For small to medium-sized businesses a Business Owner is often the key operator and decision maker for the business. For professionals such as architects, attorneys, physicians and accountants targeting them at the office may not be effective. These professionals are often more likely to engage with advertising and make financial or organizational decisions in their off-hours at home. Our Business Owners at Home solution is designed for this purpose.

Profile Reports with Actionable Offline Data

Leverage Your Existing Marketing Investments

Often the goal of SMB marketing is lead generation. The individuals looking at your website should also be a sales lead candidate for direct follow up. The Smart Zones B2B solution recognizes engagement with your website and can convert visits into sales leads for direct follow up.