Precision Targeting by Location
Small and medium sized business marketing requires efficiency. The Smart Zones Trade Area and Territory solution allows marketers to precisely define territories by the demographic profiles and the geography. Our internal data allows you to match or select the right prospects and limit ad distribution to any specific audience.
Business Owners and Decision Makers at Home
For small to medium-sized businesses a Business Owner is often the key operator and decision maker for the business. For professionals such as architects, attorneys, physicians and accountants targeting them at the office may not be effective. These professionals are often more likely to engage with advertising and make financial or organizational decisions in their off-hours at home. Our Business Owners at Home solution is designed for this purpose.
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Leverage Your Existing Marketing Investments
Often the goal of SMB marketing is lead generation. The individuals looking at your website should also be a sales lead candidate for direct follow up. The Smart Zones B2B solution recognizes engagement with your website and can convert visits into sales leads for direct follow up.