While many telecom and energy services have broad applicability, not every customer is qualified to be targeted in a marketing campaign. Telecom and energy companies need to precisely reach consumers based on service area applicability and appropriate customer profiles.

Semcasting’s IP targeting solution, Smart Zones, allows you to identify and reach every consumer, household, and business by their existing ISP provider. Precisely target audiences online based on geographic segmentation and their financial capability. Data-enhanced customer profiles are available based on Semcasting’s proprietary actionable data warehouse. Engage customers with your offerings in communications, entertainment services or energy usage. Smart Zones IP targeting provides maximum reach and precision to telecom and energy marketing programs in the U.S. and Canada.

The Proof Is in the Numbers

Over 265 Million Individuals, 125 Million Households, and 295 Million Unique Mobile Devices per Month

Identify households and businesses by their ISP provider and reach them wherever they are online, across any device.

Segment Audiences by Service Area and by What They Can Afford

Smart Zones Telecom and Energy audiences support multiple geo-segmented IP audience targeting capabilities — including by zip, zip+4, postal codes, and Smart Zones.

Audiences Segmented by Home Ownership, Home Value, and Competitive Profile

Reach more telecom and energy consumers with an offer that is the best fit for their life stage, household affluence, and consumer behavior based on actionable data intelligence.

Smart Zones Data Activation

The issue facing agencies and brands in the Telecom and Energy industry today is that cookie-based targeting is no longer a reliable way to target customers. To reach the right audiences, marketers must embrace IP targeting. Semcasting’s audience IP targeting solution, Smart Zones, allows you to do just that. Using actionable data, marketers qualify Telecom and Energy audiences with greater accuracy and increased unique user reach.

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Smart Zones Industry Overview

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