Reduce Waste by Improving Your Targeting
In the high volume service markets there is a distinct benefit in eliminating the consumer prospects who are already your customer or those who do not fit the profile you want to target. Smart Zones IP target provides the benefit of maximum unique user reach, household or territory specific targeting, and robust profiling capability that help eliminate prospects that don’t fit your goals.
Segmentation by Service Area and Provider
Smart Zones IP targeting audiences support multiple geo-segmented IP audience targeting capabilities — including by zip, zip+4, postal codes, and specific household or business parcels. We also support direct onboarding and suppression of current customers and competitor lists in order to eliminate wasted marketing dollars.
| || |
Attribution: Optimize Your Audience & Profitability
Digital attribution of online advertising can help you optimize segments and drive profit. With Smart Zones deterministic attribution is available for matching back the impressions served to the audience provided and the conversions achieved. With SmartTarget Attribution we can report whether the audience you intended to target online actually saw your ad.