Reach Audiences Based on Interests, Affluence and Current Customers
Identify qualified travel and entertainment consumers and reach them at scale with offers that match their lifestyle and interests. Smart Zones IP targeting offers custom and look-alike modeling qualified by hundreds of actionable data variables.
Attribution: Optimize Your Audience & Profitability
Digital Attribution of online advertising can help you optimize segments and drive profit. With Smart Zone IP targeting, deterministic attribution is available for matching back the impressions served to the audience provided and the conversions achieved. We report whether the audience you intended to target actually saw your ad.
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Turn Your Website into a Lead Generation Asset
In travel and entertainment your website is a core asset. Virtually all of your marketing efforts are likely to drive your engaged customers to your website at some point. Unless the user fills out a form or buys something from the site – that user can be lost. The SmartTarget leads travel and entertainment solution leverages existing marketing investments to let you automatically identify new prospects at scale.