This month, Semcasting is launching its newest offering: MARKETMatrix. MARKETMatrix is a free multi-channel campaign planning and marketing platform designed to help marketing agencies, ad networks, database marketers and web analysts pinpoint likely prospects by creating digital look-a-like models of their existing customers or web logs.
Digital look-a-likes are portraits of potential buyers who share the same demographic and psychographic traits as the customers a company already does business with. The premise is simple: similar people from similar backgrounds, with similar financial means, in similar locations, at similar life stages are more likely to be socio-economically attracted to similar things. If one person has purchased a company’s product, another person with similar attributes is likely to purchase the product as well. It’s one of the best ways for advertisers to identify prospects to make sure their marketing investments don’t go to waste.
MARKETMatrix is one of the first campaign planners designed to manage outbound advertising programs across multiple channels. Unlike most marketing planning tools, MARKETmatrix is focused on identifying qualified prospects and providing quantified metrics that give marketers a leg up on planning a successful campaign. The platform examines your customer list or web log and finds prospects who have similar demographic profiles, while also providing counts of how large qualified audience pools are across multiple channels, in multiple locations. It shows the marketer how to find the “sweet spot” in the campaign and defines the size of the opportunity so that the proper resources can be applied.
MARKETMatrix is easy for companies to take advantage of. Simply upload your customer files, either in a traditional mailing list format or as a list of IP addresses. That’s all it takes. Within minutes, Semcasting’s MARKETMatrix will produce a full demographic report by location – valuable information that will show you how to best target prospects who match your current customers, or their “digital look-a-likes.”