Later this month, Semcasting will announce its newest multi-channel marketing platform, MARKETmatrix. This free platform has been designed to help marketers manage their outbound advertising programs while also providing a simple way for advertisers, agencies, ad networks and web analytics providers to communicate with each other about their current customer bases. Marketers will now be able to identify new prospects based on the profile of current customers in seconds. These new predictive models are called “look-a-likes,” because they identify prospects that look just like the customers you already have .
Recently, the emphasis has been placed on inbound marketing tools, such as Google Analytics, which measure and report data such as how many times a website has been visited, or how many “friends” or “likes” a company can obtain. While useful information that can be gained from these inbound marketing platforms they don’t reveal any real data about who the people who are who click on your site. Without knowing who your current customers are, there’s no way for you to strategically identify other prospects who look like them, and no way for you to broaden your outreach.
MARKETmatrix examines your current web traffic and not only provides some of the traffic metrics and other information that an inbound marketing platform provides, but it also gives you a detailed demographic report on those who visit your site. MARKETmatrix produces a demographic profile using more than 500 different demographic variables such as affluence, affiliation, life stage and ethnic background, all from Semcasting’s proprietary offline database.
Other inbound marketing platforms tell you how many people are visiting your site or viewing your advertisements. MARKETmatrix will tell you exactly who is visiting your site and clicking on your ads, and where you can find others just like them. It can help you locate solid prospects across multiple channels, and will help provide you with the answers to your outbound marketing questions. And because it’s a free platform, there’s little, if anything, for you to lose. Try MARKETmatrix for your next marketing campaign and start identifying who your customers and their look-a-likes are, and ultimately, how to best reach out to them today.