#PlaceConf: Location & Privacy – The Way Forward

At the LSA’s Place Conference in New York City, before getting into where we could go, the panelists began by discussing what’s on the horizon — the California Consumer Privacy Act (CCPA) of 2018. Coming into effect in 2020, Future of Privacy Forum’s Stacy Gray noted that the consumer rights it creates — from requests to know what information businesses have to the ability to opt out of certain transfers of such data — will apply everywhere.

Semcasting’s Ray Kingman, who recently authored an Ad Age op-ed on the subject, reiterated that while it has “noble aspects,” it was rushed into law prior to the midterm elections as a political response to a PR problem. According to Kingman, misuse is conflated with privacy and it’s not going to give consumers more choices.

Read the full article from LSA Insider.

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