Erica Greany joined Semcasting in 2015. In her role as SVP, Operations, she develops and manages processes that drive the company’s outstanding record of client satisfaction. Her diverse experience in AdTech has allowed her to accumulate the background necessary to increase operational efficiency and build reporting tools internally and for partners. Additionally, she establishes and manages relationships with various DSPs, DMPs, native agencies and other strategic partners to create strategies around and ensure access to current and emerging products.
Before landing at Semcasting, Erica spent the majority of her career at Burst Media (now RhythmOne) in a variety of roles that include both VP, Advertising Operations and VP, Publisher Development. She holds a BA in History from Colgate University.