Geetha Neelakantiah leads the business development and marketing efforts, including key relationships with our partners program, database marketers and integrators. Her 15+ years in direct marketing provides Semcasting, Inc. and our partners with a depth of expertise in multi-channel campaign planning, design and implementation. Her past experience includes managing the critical components of model development, data integration, segmentation, campaign staging and results analysis. Through Geetha’s efforts and insights, superior marketing results have been achieved in Fortune 500 retail, travel and entertainment, finance, insurance, auto and franchise sectors. Geetha holds a BS in Industrial Engineering from Worcester Polytecnic Institute and an MBA from Babson College.