Ian Tattenham, VP of Partner Development, joined Semcasting in 2019 to lead partnerships, data licensing, and Activate platform sales. He brings 20 years of ad-tech and data sales experience. Before Semcasting, Ian was VP of Sales at TruSignal, Inc., where he led partnerships and helped grow the business significantly, which lead to their acquisition by TransUnion (NYSE: TRU). Ian’s career in advertising began with selling print and digital ads to local businesses. Fueled by a curiosity for the cutting edge in digital, programmatic, and omnichannel marketing, Ian helped drive growth at several ad-tech companies such as Exponential, Viant, Acxiom, PubMatic, and Neustar.