Jesse is responsible for the overall business strategy, revenue growth and P&L management for the Consumer Group. She joined Semcasting from String Automotive, a business intelligence SaaS platform in auto tech, where she served as Chief Operations Officer leading the team to a successful acquisition by Experian in May 2017. Prior to String, Jesse spent 13 years at RhythmOne (formerly Burst Media) in a variety of roles of increasing responsibility, most recently as SVP Operations, where she led multiple teams supporting Burst’s supply-side ad platform, publishers, and advertisers. Jesse also led the creation and development of Burst’s mobile division, and has been quoted as an authority on mobile advertising in several trade publications. Jesse holds a BA in History and Philosophy & Religion from Colgate University.