Julie Friedman started on the Semcasting team in 2012 as the Manager of Digital Ad Operations. Currently, Julie acts as the Vice President of Campaign Management where she oversees the Campaign Management group across the various industry verticals. Julie is responsible for ensuring that Semcasting’s clients get consistently high-quality service from the managed services team. She has a passion in helping clients expand their digital strategies to gain efficiencies while driving toward better targeting.
During her tenure at Semcasting, Julie has collaborated with many clients, such as Mastercard, DirecTV, Belgard, Hardscapes and Dallas Mavericks, to develop and execute both brand-focused and performance-driven campaigns inclusive of a cross-channel digital media mix.
Prior to working at Semcasting, Julie grew her experience in Ad Tech at Burst Media (now RhythmOne) and Mullen Media Hub taking on various roles in media planning and ad operations.