Semcasting, creators of the patented IP targeting technology Semcasting Smart Zones®, today announced that it will be exhibiting at the upcoming Digital Travel Summit, the premier interactive event for travel executives who are looking to re-imagine their customer journey. The event is held at the Green Valley Ranch Resort, 2300 Paseo Verde Parkway, in Las Vegas, Nevada, from Monday, April 30, to Wednesday, May 2.
Semcasting helps drive tourism to designated cities and specific attractions through cookie-free technology. At the event, Semcasting will showcase what they were able to achieve for travel brands with its solutions:
- SmartZones® platform: Connects brands with consumers who have the ability to travel and considers attributes such as age, lifestyle, discretionary income and net worth.
- Universal Data Exchange (UDX) Leads: Identifies anonymous website visitors and converts those visitors into named, qualified leads with contact information.
- Mobile Footprints: Maps tourists back to locations visited over the last 7-90 days, thus offering insights into exactly where tourists spend their time.
Semcasting’s IP-based technology offers nearly 100 percent reach to any audience by delivering nearly three times better scale and better accuracy over cookies.
“The issue facing agencies and brands in the travel industry today is that cookie-based targeting is no longer a reliable way to target customers. To reach the right audiences, marketers must embrace IP targeting,” said Jessica Bicknell, SVP, Business Development – Consumer Products Group. “We are excited to show the Digital Travel Summit audience how our technology connects consumers, who have the resources and propensity to travel, with appropriate messaging from advertisers.”
Digital Travel Summit is the digital marketing, e-Commerce strategy and customer engagement event for travel, hospitality and leisure companies. This year’s event will focus on how travel, hospitality and leisure companies can act more like retailers to embrace digital strategies, harness technology to improve operations, and enhance the consumer experience to build true loyalty.
“In online travel marketing, it is all about being able to deliver the right message, to the right audience, at the right time. The Digital Travel Summit is a great opportunity for us to continue educating marketers and advertisers alike on the importance of IP targeting for successful campaigns,” Bicknell added.
Semcasting will be exhibiting at booth # 28 located in the La Sirena Ballroom 2-4.
Semcasting Smart Zone platform is the next generation in Data Management Platforms providing actionable intelligence for marketing services, CRM enhancement and manufacturing logistics on any Internet-enabled device. Smart Zones™ maps the demographic attributes of real consumers and businesses to their online Internet delivery points in order to automate the creation of highly qualified and verified audiences. We match customers, prospects and Internet traffic to the locations and devices they prefer, enabling analytics and advertising to be targeted with nearly 100 percent reach and unrivaled accuracy. Semcasting is headquartered in North Andover, MA.
Blast PR on behalf of Semcasting