Political Data Suite Is Designed for 100 Percent Registered Voter Coverage for Down-Ballot Races and Event Targeting
NORTH ANDOVER, MA– Semcasting (www.semcasting.com), creators of the patented targeting technology Smart Zones, today announced the introduction of its Political Data Suite — the first online political targeting system designed to provide 100 percent qualified reach and accuracy without the delays and limited coverage associated with onboarding and cookie matching. The Political Data Suite is designed to supply maximum reach and precision across devices through IP and location targeting for all political campaigns.
The Political Data Suite is now available through one of Semcasting’s demand-side platform (DSP) partner The Trade Desk and other partners. The Political Data is based on the local and national registration history of more than 180 million voters as well as filings with the Federal Election Commission for donations from 2002 through 2014.
Using the Semcasting patented IP targeting platform, nearly 100 percent of registered voters have been mapped to party, early voting, absentee voters, registered independent party preference, voter activism in Primaries and GOTV, as well as high-value donors and repeat donors.
The Political Data Suite uses the patented, award-winning Smart Zones IP targeting platform to create online audiences of voter lists with 100 percent reach without any compromise to user privacy. Clients can choose to utilize Semcasting data or to rely on their own custom audiences, which can be matched with 100 percent accuracy. IP Targeting allows clients to target their entire voter file and removes the 30 percent match limits associated with cookie pools.
“We have had the privilege of working with more than 300 candidates and PAC’s over the last three election cycles, supporting them with online voter outreach for issues and fundraising for both national and down-ballot races,” said Ray Kingman, CEO of Semcasting. “Campaigns and political action committees recognize that our voter audiences offer them a unique methodology that can reach nearly 100 percent of the specific voting constituent they want to target, on the device that they prefer, with more precision and less waste.”
The Political Suite has been uniquely optimized for political geographies, which enables 100 percent voter reach to National, Congressional, State and House Legislative Districts. Rather than rely on and accept the waste associated with state or zip code level targeting, any campaign or organization can reach eligible voters of their choice.
Campaigns and political action committees can also precisely reach voters on virtually any digital device and at any event location using the location mapping solution that has been enhanced with more than 85 million households and 13 million businesses. Location mapping empowers campaigns to identify and reach participants at town halls, rallies, businesses or polling places.
“We take pride in our ability to offer campaigns and PAC’s unprecedented reach and accuracy when creating audiences for their campaigns. Through The Trade Desk and other partners, we are able to offer packaged audiences on-demand that are fully matched and ready for deployment,” said Matt Hedberg, head of the Semcasting Political team. “Our ability to activate offline voter data across devices and locations allows us to deliver a premium suite of actionable political variables through The Trade Desk for this critical election season.”
Semcasting is the next generation in Data Management Platforms providing actionable intelligence for marketing services, CRM enhancement, and manufacturing logistics on any Internet-enabled device. Our Semcasting Smart Zones™ platform maps the demographic attributes of real consumers and businesses to their online Internet delivery points in order to automate the creation of highly qualified and verified audiences. We match customers, prospects and Internet traffic to the locations and devices they prefer, enabling analytics and advertising to be targeted with nearly 100 percent reach and unrivaled accuracy. Semcasting is headquartered in North Andover, MA.