NORTH ANDOVER, MA – Semcasting (www.semcasting.com), creators of the patented next generation data management platform (DMP) Smart Zones, today announced the receipt of a patent — U.S. Patent Serial No. 9292606B1 entitled, System and Method for Creating Customized IP Zones Utilizing Predictive Modeling — a continuation patent for device analytics and attribution for the Internet of Things (IoT), issued by the United States Patent and Trademark Office. A solution for marketers, analysts and device manufacturers, Smart Zones for IoT provides demographic and location enhancement capabilities to the IP Address.
“Marketers and analysts are looking to understand the users’ engagement with IoT devices in order to gain a better understanding of intent,” said Ray Kingman, CEO and founder of Semcasting. “Whether it is for personal fitness, home management or logistics, the ability to map device engagement back to specific users, marketing channels, and campaigns, allows marketers to better identify trends and initiate appropriate actions to specific audiences. Smart Zones makes all of this possible. It offers actionable insights for businesses about users by providing a deterministic map of the users.”
Semcasting’s Smart Zones process is a service that logs device users by their IP address and leverages the company’s IP targeting technology to detail unique users by demographic profile, location, device type, and associated marketing channels. Benefits include:
- • One-Step User Definition: Leveraging the device, device IP addresses are able to be mapped to ISP delivery points and device locations and then enhanced with over 750 demographic and socio-graphic attributes for analysis and response segmentation including the online media they are known to engage with.
- • Connectivity: The Smart Zones platform provides universal ID connectivity and mapping between home, business, email, social platforms, and location coordinates.
- • Analytic Optimization Support: Enhanced with demographic and socio-graphic attributes, the users of IoT devices can be enhanced, modeled, and segmented for marketing or business application.
- • Multichannel and Cross-Device Reporting: Device users can be directly integrated into e-mail, programmatic TV, direct mail, mobile, and digital advertising marketing campaigns.
Semcasting is the next generation in Data Management Platforms providing actionable intelligence for marketing services, CRM enhancement, and manufacturing logistics on any Internet-enabled device. Our Semcasting Smart Zones™ platform maps the demographic attributes of real consumers and businesses to their online Internet delivery points in order to automate the creation of highly qualified and verified audiences. We match customers, prospects and Internet traffic to the locations and devices they prefer, enabling analytics and advertising to be targeted with nearly 100 percent reach and unrivaled accuracy. Semcasting is headquartered in North Andover, MA.